Petersen Product Strategy

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What We Do

What we do for our clients varies quite a bit, however all of it is centered around Product Management:

  • Product Strategy & Roadmaps - set, document, and communicate the direction

  • Discovery, Design, & Build Practices - teach the team to find high value work, break it down, and deliver effectively

  • Product Organizational Planning - what level, how many, and when do you hire given your growth plan

  • Product Manager Hiring, Coaching & Development - find the right candidates, keep them engaged and get them ready for the next role

  • Advisor / Direct Contributor - provide outside perspective on the day-to-day decisions and augment existing IC resources

Our Work To Date

Prior Engagements

Provide a strategic assessment on target market and product strategy with recommendations for product direction and discovery projects as well as user acquisition strategies

Lead a cross-functional data consolidation project and manage external vendors

Coach individual contributor product managers on business leadership, communications and stakeholder management

Provide product management guidance for data science team

Develop and articulate company-level OKRs with CEO and senior executive team

Lead job search for company's first product team leader including writing the JD, development of an case assignment, candidate selection, conducting screening interviews, and guiding candidate selection

Work with sales and business leaders to organize existing materials, research, and direction in to a cohesive product strategy to improve alignment, clarity, and execution within the company

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Testimonials

Jess and Chris were able to jump in and help us with everything from getting strategic alignment at the executive level to translating stakeholder needs into actionable development projects and managing them to deliver results. If you need help getting clarity on your Product & Development priorities and mapping the path from strategic initiatives to actual results, I recommend hiring Petersen Product!
— Erin DeCesare, CTO, EzCater
We needed guidance and hands-on help evaluating product talent. Not only did Chris provide muscle and careful judgement, he transferred years of expertise by educating us upfront on what a great process looks like. We hired a truly exceptional candidate, and greatly enjoyed the process.
— Aaron White, Chief Architect, Vendr (formerly CTO Blissfully)
Chris did a tremendous job getting up to speed quickly, provided a practical evaluation of what next steps would be required, and then put the building blocks in place to improve. He was comfortable with difficult conversations but also was very open when it was his opinion not an irrefutable fact. The team all enjoyed working with him and we made tremendous progress in a very short time.
— Susan Hunt Stevens, CEO, WeSpire

Contact

Contact us today to set up a free introductory meeting

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