Seed-Stage Product Advisors

Yes, you probably already need to hire a product person.

Many early stage start ups have co-founders that know the target customer and the technology, but rarely are they career product professionals. Starting out, that is completely fine and cost effective. However, once the dev team gets to about four people, one of the co-founders realizes defining requirements for the rest of the team is their full time job.

Co-founders then have a choice - do we hire a junior product person to do the detailed solutions development work with the team, or do we hire a senior product leader to build out what will become a team?

Petersen Product Strategy can help you think through the available options, discuss skill sets, organizational designs, scaling plans, and the realities from the hiring market to make the best choice for your company.

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